IDC recently released its 2014 market predictions. There were three specific predictions that piqued my interest. While these predictions aren’t necessarily “news” to me, having data points from IDC confirms what we’re seeing in the market and tracks to what we’re doing at Mersive with our Solstice software.
- Enterprise business mobility will require 60% of CIOs by 2017 to support an agile architecture with next-generation mobile applications.
- The demographic shift to young and mobile customers will require 80% of CIOs in consumer-facing businesses to integrate IT with public social networks by 2015.
- By 2016, 80% of the IT budget will be based on providing broad portfolio of IT and business services.
Although different in flavor, each of these trends speak to the fact that users want to use the devices they are familiar with, they want to draw upon social networks and other media sources, and are no longer tied to a small portfolio of key applications. This will be an interesting time for enterprise IT, and right now, due to Solstice, we seem to have a front-row seat on watching these trends emerge.
Two of the biggest drivers for these predictions that IDC points out are tied to the ubiquitous mobile and socially connected lifestyle people have today, as well as the rapid emergence of cloud-based sourcing and services. These two trends are interconnected: by carrying a tablet to a meeting, for example, I can access important data that is now in the cloud and rely upon dozens of different specialty applications on my device that support productivity.
With more than 1.11 billion people using Facebook each month and one in five people in the world owning a smart phone, it’s no surprise that our ubiquitous mobile and connected lifestyle is impacting the enterprise. (Users are hardly willing to turn off a their phones during a movie, why would they put them away during a business meeting?) The key for CIO’s in 2014 is to have a mobile strategy in place that embraces mobile users but still promotes security. In other words, CIO’s need to have a secure, mobile strategy that supports BYOD – Bring Your Own Device.
BYOD is either viewed as a problem, a mandate to accommodate new ways to collaborate, or a statement of the obvious depending on if you are an IT director, a manager in the enterprise or an end-user. Regardless, the trend of BYOD is only going to grow, and by 2016 IDC states it will be a standard for accessing enterprise applications.
When you think more about it, BYOD is only natural – you buy an iPad for its form factor, beautiful display, and connectivity to apps and video content. You want those advantages to extend to other – arguably more important – parts of your life, such as your job. As I work with business teams who are looking to use collaborative technologies and visualization to their advantage, the role of a tablet in a business meeting seems to be more and more central to the decision making and meetings.
In a recent post, I discussed how the increase in cloud-dedicated servers and data centers impacts the AV world. Companies need to think increasingly about how to transport audio/visual data from the cloud to the enterprise network in the most efficient, human-centered manner. The IT market has focused so much energy on building the cloud efficiently that very little effort has been spent on the end-user experience. This presents an opportunity for the AV market, one that enables us to claim this space. Rich visual experiences for collaboration and presentation can be yin to the yang of The Cloud. CIO’s need to better understand how they can use the money saved through migrating applications to the cloud to create a diverse, multi-functional and elegant endpoint experience for their employees.
If you have the chance, I suggest checking out the IDC webinar on these predictions as it provides some good insights on long-term industry trends along with new themes that may be on the horizon that will most impact the role of the CIO.
(For the full list of predictions: IDC 2014 Predictions: CIO Agenda – Embracing 3rd Platform Leadership Challenges as IT Transitions from Technology to Service Delivery)