Theresa Benson, VP, Marketing & Product Management at Mersive: #HerAVStory

“Women in the AV industry have long been trailblazers, breaking barriers, driving innovation and shaping the future of technology and integration. Their vision, leadership and expertise have left an enduring mark, inspiring progress across the field. This International Women’s History Month, Commercial Integrator is proud to honor their achievements with a special series. Throughout the month, we’ll be shining a light on some of the most remarkable women in AV, celebrating their contributions and sharing their stories to inspire and empower others in our industry.”

—CI Staff, Commercial Integrator 

Summary

In a recent feature by Commercial Integrator, Theresa Benson, Vice President of Marketing and Product Management at Mersive Technologies, shares her journey into the AV industry and her vision for its future. Drawn by the challenge of reimagining collaboration in a post-COVID world, Benson emphasizes the importance of strategic thinking, customer-centric product development, and building high-performing teams.

Benson highlights the significance of AV in shaping communication, fostering inclusivity, and ensuring accessibility. She advocates for ethical AI integration and greater diversity within the field, aligning with Mersive’s commitment to “Security Without Compromise” and redefining collaboration through scalable, cost-effective solutions.

At Mersive, Benson leads efforts to push the boundaries of user experience, simplifying collaboration across various sectors, including higher education, SMBs, enterprise, and healthcare. Her approach focuses on addressing specific pain points such as budget constraints, security concerns, and interoperability, demonstrating how Mersive provides better value, security, and flexibility compared to fragmented solutions like Microsoft Teams Rooms and Zoom Rooms.

Benson’s leadership reflects Mersive’s dedication to transforming meetings into engaging, productive experiences. By emphasizing enterprise-grade security, BYOD integration, and multi-sharing capabilities, Mersive positions itself as a superior alternative in the collaboration space.

Her story serves as an inspiration for professionals in the AV industry, showcasing the impact of inclusive innovation and the importance of aligning technology with human-centric values. As Mersive continues to lead in secure, flexible, and innovative collaboration technology, Benson’s insights underscore the company’s role in shaping the future of AV.